Media Release September 19th, 2017
For Release 0600 September 19th AEST
Today Shimano Australia announces the Shimano Sprint Series which will take place over three Elite road criterium events, in three different states, this coming spring and summer.
The series will start at the Launceston Cycling Festival (TAS) on November 12th, before moving to the new Criterium White Bay (Sydney, NSW) on November 18th. Racers will then travel to the iconic Shimano Super Crit (Melbourne, VIC) on December 17th for the crowning of the inaugural King and Queen.
The goal of this series is to bring the best professional and elite cyclists in Australia together to showcase criterium racing in great locations for cycling fans and the general public. The series will also provide an exciting opportunity for NRS and other cycling sponsors to leverage their investment in cycling and for teams and riders to generate content and media interest across three states.
As part of the brand’s commitment to women’s cycling, Shimano is pleased to confirm that the series will have equal prize money for the King and Queen of the Shimano Sprint Series.
Points in the series will be allocated for the first 10 places at each round, for intermediate sprints and for finishing each round in the series. The male and female Elite rider with the most points will take home $3,000 and the Shimano Sprint Series crown.
A full description of rules and regulations is on the series website shimano-sprint.com.
Entries to each round will be made via each individual event website.
For further information contact:
Shimano Australia Cycling
Toby Shingleton (Brand Manager)[email protected]
“We are very excited that Launceston Cycling Festival will form part of the Shimano Sprint Series. Headlined by the Stan Siejka Launceston Cycling Classic, a race that has featured Launceston hometown hero Richie Porte and four-time Tour De France champion Chris Froome. We are delighted to have our nationally acclaimed events as part of what we expect will be Australia’s best criterium series.”
– Rick Fontyn, Launceston Cycling Festival Event Director
“The biggest event just got bigger and we are thrilled to be part of this series. Three massive Crits, with all the stars finishing with the Shimano SuperCrit at SKCC. This is now the premier national cycling Crit series.”
– Lee Turner, President of the St Kilda Cycling Club (Shimano Super Crit organiser)
“We are really excited about the new Shimano Sprint Series. It's a great initiative by Shimano to pull this series together. We think it will be well supported by spectators and riders alike. This is a great opportunity for IsoWhey Sports SwissWellness p/b Cervelo to show what we can do.”
– Andrew-Christie Johnson, IsoWhey Sports SwissWellness p/b Cervelo
“It’s great to have a criterium series for the top men and women’s teams that’s a national series not just in one state. Holden Women’s Racing can’t wait to be on the start line!”
– Marty Tobin, Holden Women’s Racing